Buying an Automatic Screen Printing Press? What to Know, What You Really Need, and How Much It Costs
Most screen printing shops struggle with the leap from manual to
automatic printing. It’s a common conversation across Facebook groups, on forums, at trade shows, and in conversations with screen
printers that haven’t made the leap to automatic printing: “How do I know
if it’s time to buy an automatic screen printing press? What do I buy? How much
is it really going to cost?”
Let’s get started and run through the basics of scaling your production
capacity and growing your printing business with automatic screen printing.
When should you upgrade to automatic screen printing press?
“As soon as possible if you like money and being
profitable.”
An automatic
screen printing press is the fastest and easiest way to scale your printing
capabilities. Automatic
printing lets you take jobs you simply couldn’t print before. It can also give
you more time to focus on sales and marketing for your business instead of pulling (or
pushing) a squeegee.
Manual screen
printers are great! They can do all sorts of creative things – and are instrumental in
pushing screen printing into the future.
Virtually everyone starts with manual printing. It’s rare you’ll visit a
shop – even a huge one – and find they don’t have a manual press somewhere in
their shop. But purely manual screen printers have all sorts of reasons why
they will not or can not make the leap to automatic screen printing.
Maybe they don’t have
enough money to afford a press. Sometimes
they claim to love the craft of doing manual labor for 8 hours a day. Others
simply don’t want to deal with the (overhyped) hassles and supposed risk of
getting an auto.
It's this
simple: if you really want
to grow your printing business, find a way to get an auto into your shop.
Why
should you upgrade to automatic screen printing?
Honestly –
there is no reason not to go automatic as soon as possible. If you have the revenue and sales to support the investment, it’s a no-brainer.
Some people are really hesitant to make the jump. Several older screen
printers told me that automatics used to be considered a death sentence for a
shop. It is true that it's a huge commitment! But it’s important to give you
some concrete details that put things into perspective. It's not nearly as
risky as some think, and the potential upside is too big to ignore.
Besides saving your back and your wrists from the strain of manual
screen printing, you will increase your production capacity
tremendously.
Let’s give you two example job to flesh out the
specific benefits.
The bottom line
If you’re serious about your business, automatic screen printing is the
only way to start scaling your capabilities and taking on jobs that you could
never profitably print by hand.
Manual
screen printing will always have a place. There are people like Madspecials and Modest Merch that have built their
brand around the
hand-pulled feel. That’s great! But for the rest of us, automatic screen
printing unlocks a realm of possibilities that manual printing cannot offer.
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